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Title: 스타트-업 / Start-Up
Also known as: 스타트업 / Startup
Formerly known as: 샌드박스 / Sandbox
Genre: Romance, Comedy
Episodes: 16 (To Be Confirmed)
Broadcast network: tvN
Broadcast period: 2020-Oct-17 to 2020-Dec-06
Air time: Saturday & Sunday 21:00 (2 episodes back-to-back)


This drama is about a woman who dreams of becoming an entrepreneur like Steve Jobs, a man of natural science who becomes her first love, and another man who has to make that man look wonderful.

Seo Dal Mi (Bae Suzy) is a second-generation heiress who drops out of college to start her own company and be as successful as Steve Jobs. She also gives up her privileges and takes various jobs to raise the money she can use as capital.

Meanwhile, Nam Do San (Nam Joo Hyuk) is the founder of Samsan Tech. He is excellent with mathematics. He started Samsan Tech two years ago, but the company is not doing well. Somehow, Nam Do San becomes Seo Dal Mi’s first love. They cheer each others start and growth.


Main Cast

Bae Suzy as Seo Dal Mi
Heo Jung Eun as Seo Dal Mi (young)
Nam Joo Hyuk as Nam Do San
Kim Kang Hoon as Nam Do San (young)
Kim Sun Ho as Han Ji Pyung
Nam Da Reum as Ji Pyung (young)
Kang Han Na as Won In Jae
Lee Re as Won In Jae (young)

Supporting Cast

Stephanie Lee as Jung Sa Ha
Kim Do Wan as Kim Yong San
Yoo Soo Bin as Lee Chul San
Cho Tae Kwan as Alex Kwon
Seo Yi Sook
Kim Hae Sook as Dal Mi’s grandmother

Production Credits

Production Companies: Studio Dragon, HiSTORY D&C
Producer: Hwang Ki Yong
Director: Oh Choong Hwan
Screenwriter: Park Hye Ryun

Episode Ratings

Date Episode AGB TNmS
2020-10-17 1-1 4.278 -
2020-10-17 1-2 4.495 -
2020-10-18 2-1 4.208 -
2020-10-18 2-2 4.361 -
2020-10-24 3-1    
2020-10-24 3-2    
2020-10-25 4-1    
2020-10-25 4-2    
2020-10-31 5-1    
2020-10-31 5-2    
2020-11-01 6-1    
2020-11-01 6-2    
2020-11-07 7-1    
2020-11-07 7-2    
2020-11-08 8-1    
2020-11-08 8-2    
2020-11-14 9-1    
2020-11-14 9-2    
2020-11-15 10-1    
2020-11-15 10-2    
2020-11-21 11-1    
2020-11-21 11-2    
2020-11-22 12-1    
2020-11-22 12-2    
2020-11-28 13-1    
2020-11-28 13-2    
2020-11-29 14-1    
2020-11-29 14-2    
2020-12-05 15-1    
2020-12-05 15-2    
2020-12-06 16-1    
2020-12-06 16-2    

Sources: TNmS Media Korea & AGB Nielsen Korea (Nationwide)

*** Note: This drama is aired on Pay-TV channel which has fewer viewers than Free-TV channels. So, please don’t be surprised with the low rating. ***


Related Photo

(Other Photo from Official Site)

Official Site

Official Poster

Official Trailer
Trailer I
Trailer II
Trailer III
Trailer IV
Trailer V

Watch Online in Viki.com (Coming Soon)


  1. 1 : phoenix Says:

    A new Nam Joo Hyuk drama! His acting was amazing in The Light in Your Eyes, plus the writer and director have made some really great dramas in the past(while you were sleeping, my love from the star, hotel de luna etc.) It’s still a while before it airs, but I’m super stoked!

  2. 2 : Pocahontas11 Says:

    Nice casting.

  3. 3 : tigerb Says:

    i wonder if the ratings are because of the lead actors. need to watch to find out if really worth watching.

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