Title: 광고천재 이태백 / Advertising Genius Lee Tae Baek
Chinese Title: 廣告天才李太柏
Genre: Romance, Comedy
Episodes: 16
Broadcast network: KBS2
Broadcast period: 2013-Feb-04 to 2013-March-26
Air time: Monday & Tuesday 21:55


This is a drama about the lives and love of people working in the advertisement industry.

Lee Tae Bak (Jin Goo) plays a young guy who only finished in high school diploma but extremely talent in drawing. He comes up to Seoul from the countryside and starts out as the hardworking young guy who hands out ads in the street by wearing those sandwich boards. He then eventually overcome all difficulties and succeed in the advertising world. Meanwhile, Baek Ji Yoon (Park Ha Sun) will plays his primary love interest.

Go Ae Ri (Han Chae Young) plays a confident and sexy Executive in a advertising company. In order to achieve her dream, she throws away her past and her love. Eddie Kang (Jo Hyun Jae) will plays a cool-headed advertising executive. He’s described as an elite who has swept many medals at international advertising contests and He’s also a strategist who has the power to overcome obstacles.


Main Cast

Jin Goo as Lee Tae Baek
Park Ha Sun as Baek Ji Yoon
Jo Hyun Jae as Eddie Kang
Han Chae Young as Go Ae Ri
– Lee Sae Rom as Ah Ri (young)

GRC people

Go Chang Suk as Ma Jin Ga
Kwak Hee Sung as Ma Yi Cha
Dal Shabet’s Ah Young as Gong Sun Hye
Bang Dae Han (방대한) as Hat San

Geum San AD people

Choi Jung Woo as Kang Han Chul
Hong Ji Min as Lee Eun Hee
Shin Seung Hwan as Shin Dong Hoon
Lee Jung Gil as Kim Jong Wook
Yang Hee Yoon as Jang Min Ah
Lee Hae Young as Hwang Jun Moo

Tae Baek’s family

Han Sun Hwa as Lee So Ran
Jung Young Sook as Ji Kwan Soon

Ji Yoon’s family

Bang Eun Hee as Won Mi Ok
Jang Yong as Chairman Baek


Yoo In Young as Han Byul
Lee Dae Ro as President Nam
Lee Dae Yeon as President Choi
Kim Tae Han as black-bean-sauce noodles restaurant owner


Kang Sung Jin as Ahn Jin Wook
Sol Bi as Hwang Ye Ri
Wang Suk Hyun as Kim Ha Rang
Shim Hyung Tak as CEO Ahn

Production Credits

Production Company: Raimong Raein
Directors: Park Ki Ho, Lee So Yun
Screenwriters: Seol Joon Suk, Lee Jae Ha, Lee Yoon Jong

Episode Ratings

    Nationwide Seoul Nationwide Seoul
2013-02-04 1 5.2 5.0 4.3 4.3
2013-02-05 2 5.1 4.6 4.4 5.0
2013-02-11 3 4.8 5.3 4.4 (<9.5)
2013-02-12 4 5.3 5.6 4.4 (<8.9)
2013-02-18 5 5.3 6.4 4.4 (<8.8)
2013-02-19 6 5.4 6.3 3.9 (<8.1)
2013-02-25 7 4.1 (<9.9) 4.3 (<9.4)
2013-02-26 8 4.4 (<8.0) 4.0 (<8.7)
2013-03-04 9 3.9 (<8.4) 3.5 (<9.1)
2013-03-05 10 4.0 (<8.1) 4.2 (<8.3)
2013-03-11 11 4.4 (<8.6) 3.5 (<9.0)
2013-03-12 12 4.1 (<8.2) 3.5 (<8.1)
2013-03-18 13 3.9 4.1 4.1 (<8.5)
2013-03-19 14 4.0 4.3 3.7 (<8.4)
2013-03-25 15 3.8 (<8.6) 3.6 (<9.2)
2013-03-26 16 5.5 (<6.8) 6.3 (<8.8)

Sources: TNmS Media Korea & AGB Nielsen Korea

*** Different between TNmS Media Korea & AGB Nielson – Here


This drama is based on the true story of Lee Jae Suk, an advertiser who has taken over many international advertisement festivals.


Related Photo

(Other Photo From Official Site)

Official Site

Interview with the cast


Watch Online in Viki.com

136 Responses to “Advertising Genius Lee Tae Baek”

Pages: [1] 2 3 » Show All

  1. 1
    emerald Says:

    han chae young and jo hyun jae is working again together… love them both in only you… looking forward in this drama… i think its a great drama…

  2. 2
    panang Says:

    i no know what this about? is this good? i think is boring. i no watch this drama. stupid drama.

  3. 3
    taraLuvJJ Says:

    jo hyun jae….!!!!! aka han kang in 49 days is back in kdramaland.. even better he’s working together again with han chae young..yes love both of them… can’t wait this drama to be airing..

  4. 4
    Thara Says:

    Can’t wait to see Jo Hyun Jae and Han Chae Young acting together again. I am so much into their wonderful chemistry in Only You 🙂

  5. 5
    Bilas Says:

    LOL@Panang…. The shows not even out yet how do you know it’s stupid and boring??

  6. 6
    park jun hee Says:

    seem like interesting…

  7. 7
    Micc Says:

    Wow, Han Chae Young is the second lead and Park Ha Sun is the first lead? Park Ha Sun sure has a lot of exposures lately, Tone Deaf Clinic and all.

  8. 8
    CUTIE Says:

    I can’ believed that Han Chae Young and Jo Hyun Jae plays second lead on this film . They are so cute and famous more Park Ha Sun and Jin Goo ..
    Like han chae yong and jo hyun jae’s acting & in only u,pretty and handsome .. heehee

  9. 9
    Amethyst Says:

    Wow Han Chae Young and Jo Hyun Jae again 2nd time around I love their former drama “Only You”

    By the way who are the other 2 lead…..very unfamiliar names but they seem to be front of this drama

  10. 10
    awesome micaela Says:

    this sounds interesting. I’m DEFINITELY watching it.

  11. 11
    park jun hee Says:

    i will watch…..!!! 🙂

  12. 12
    bblve07 Says:

    oh my, reunion of only you.?

  13. 13
    bblve07 Says:

    oh my, reunion of only you.?
    I miss them BOTH

  14. 14
    Suin Says:

    Actually, I know that it doesn’t matter if the star become 2nd lead character as long as the drama is interesting and have good script for the actor and actress to show their talent and skill well enough in acting. But, Jo Hyun Jae and Han Chae Young are good. I mean, they are the best! Why they be the 2nd leading characters in this drama. It shocked me!!! In fact, I admire them, respect them. They perceived themselves as actor and actress and their profession, not the star. It kind of hard for the supposedly main character to accept 2nd leading position. Try to ask Lee Byung Hun, Song Hye Gyo (I like her) or Song Seung Hun (I like him) to act as 2nd leading…hmm..

  15. 15
    rhovie Says:

    opss!!gonna be waiting for this…seems to be fun!!!i love this kind of dramas and the cast as well..

  16. 16
    diah Says:

    cant wait…..I will watch this drama love them together 🙂

  17. 17
    Kurayuzaki666 Says:

    Han Chae Young and Jo Hyun Jae on the 2nd lead roles? Is this a JOKE?!

  18. 18
    jea92 Says:

    Ouwww Jo Hyun Jae oppa is BACK ! ㅋㅋㅋ Love him since he’s working with song hye kyo !!!! Fighting ! I will watch this drama for sure !!!

  19. 19
    asiandaddict Says:

    You’re right, reunion of ONLY YOU main leads but they seem to be the 2nd leads in this drama. I know Park Ha Sun is now a famous actress after playing Queen In-hyun in 2009 drama Dong Yi but the main lead actor is unfamiliar to me. HAN CHAE YOUNG and JO HYUN JAE were included in my first korean favorite stars way back their team-up in ONLY YOU. the two had been a leading stars on their previous dramas, why make it a second lead now?

  20. 20
    asiandaddict Says:

    oops! Dong Yi is 2010 drama, not 2009.

  21. 21
    Ttuk Says:

    Mmm.. synopsis is neither here nor there. Four people well suited to their occupations is so-so on my “interest” meter.

    Soooo.. I’m only watching because the cast is interesting. No thanks to the spiel.

  22. 22
    Ttuk Says:

    #20 Park Ha Sun was also in High Kick: Revenge of the Short Legged. Adorable, as were the rest of the cast.

  23. 23
    park jun hee Says:

    omwoooo…. cant wait….. well btw, i like the soundtrack in the trailer abobe….
    maybe if i have much time i will watch it… ^^

  24. 24
    kawthar Says:

    i realy love Han Chae Young and Jo Hyun Jae but iam very sad becaus they are not main actors

  25. 25
    kawthar Says:

    iwill not satrt it until the tenth ep be in the internet or i will be so exited

  26. 26
    Heather Oh Says:

    I will watch this because of sunhwa!!!! She’s my favorite member of secret!!!!

  27. 27
    kjesin Says:

    Wow! Reunion of ‘Only You’. Park Ha Sun was so cute in ‘Dong Yi’. Maybe I should try it. 🙂

  28. 28
    park jun hee Says:


  29. 29
    may Says:

    Can’t believe that the stars of only you will play second leads

  30. 30
    Yvonne Says:


  31. 31
    Ttuk Says:

    Chae Young looked unwell in some of the scenes. I liked her in Only You she had spunk then. The cast is pretty good but the first episode didn’t quite engage me. I hope it gets better.

  32. 32
    New Korean Dramas 2013 | Korean Dramas Recaps Says:

    […] 1:Advertising Genius Lee Tae Baek […]

  33. 33
    Bones Says:

    Where are you guys watching this ?

  34. 34
    George Says:

    I like Chaeyoung in her previous dramas when she act as young sch girl.
    Yuh they are back again after Only You.

  35. 35
    Ttuk Says:

    Park Han Sun and Gin Goo are both great in this drama.

    FYI synopsis writer person: “Eddie Kang” in the synopsis should be “Addie Kang”. That’s what is on his business card. Addie is a play on “ad(vertising) man”.

  36. 36
    trilinq Says:

    though a typical story line, i still like watching the stars

  37. 37
    Ahjussi2012 Says:

    Surprisingly, I have enjoyed the 1st 2 eps. This drama, so far, has exceeded my expectations (I had none). I am glad this rags 2 riches drama didn’t use the “tearjerker” approach to engage my interest, but presented identifiable challenges of taking care of ones family, while overcoming the trials and struggles to eke out a daily existence. To fight back, even if starting from the bottom, to strive to better ones circumstances & achieve ones ultimate dream, is inspiring. I look forward with great interest 2 see what the writers will bring 2 the table. Even if its the “same old story”, if presented & performed well, this drama has the potential 2 be entertaining & enjoyable.

  38. 38
    haruhi28 Says:

    go to dramacrazy.net…enjoy watching!

    i couldn’t agree with you more!..am loving this drama also…i’m not familiar with the male lead but for me he’s doing a goog job so far…nice to see chae young and hyun jae again…

  39. 39
    Prinna Says:

    This is good drama so far. Love to see Jo Hyun Jae but disappointed because his role is a bit cunning. Jin Goo and Park Ha Sun are great actor and actress.

  40. 40
    ance Says:

    huh? i thought Han Chae Young & Jo Hyun Jae are the leads here, they are just supporting actors here? ahhh i also thought it was their reunion from Only You…
    I don’t know the lead guy, but i liked Park Ha Sun in Dong Yi as Queen In Hyun…she’s so pretty…I’ll check this drama one of these days…

  41. 41
    ClarisDraw Heavenly Says:

    Oh no, Han Chae Young is in this one? I don’t like that actress! She always rubs me the wrong way.

  42. 42
    Dan Says:

    That actress that plays the ex-girlfriend, whatever her name is, is kind of plain looking. Why would he be interested on her? She is also mean and selfish so she deserves not to be loved by anyone. Oh yea, the actress plays Go Ae Ri. These Korean names are so hard to remember!

  43. 43
    143KDrama Says:

    I must say that the first 2 episodes was very good. All 4 main characters were very energetic especially Lee Tae Baek and Baek Ji Yoon but then the 3rd and 4th episodes seems to be a little less ummphhhh.
    Congrats Jin Goo, your acting is far much better now and look very natural whilst Park Ha Sun also look very bright and alive.

  44. 44
    Ahjussi2012 Says:

    WARNING! WARNING! Ranting written below!

    Gosh darn it!. Just finished eps 3 & 4. They (writers & director) threw cold water on my expectations. They tried to extinguish any lingering embers of interest one might have in this drama. It’s as if they threw paint thinner on the story line, causing it to become smeared, & running all over the place. My remaining time on earth will not be wasted on watching crap.!! This is a threat!!! Do better or else!!

    Sorry. (Had to pause as I am ROFL.) Okay!! Okay!! After taking a deep breath, I would like to applaud Jin Goo for working his butt off to keep this show alive. Park Ha Sun helps by bringing a warm vitality to her role. They both have great energy. Besides the performances given, the only redeeming grace of the eps was the drama shedding light on the plight of the homeless, which is too often ignored in our societies today. The scenes were very touching. Hopefully, eps 5 & 6 will deliver a continuation of a drama worth waiting for each week. Happy viewing.

  45. 45
    Ahjussi2012 Says:

    @ haruhi28 – #38

    I am plaintively asking if U have seen what they’ve done to the story? Hopefully, the “potential” will return.

  46. 46
    Dan Says:

    I think that the story started well with actor Jin whatever being interested in advertising but when he went to study or be sponsored by the fat ugly man, the story got diluted and I kind of lost interest. He needs to get a job at one of the agencies and start getting noticed by the bigwigs for his original creative genius. None of this hapless street stuff anymore, please writers, okay???

  47. 47
    haruhi28 Says:

    hi! can you enlighten me more about your observations? i am just about to watch episodes 5 & 6….honestly, like you, i don’t have any expectations from this drama…i can say i am a sucker for an underdog story that’s why i started to like this drama…am so happy to see you here just like in IMY thread…i hope you won’t get tired of this drama this early… 🙂 i also hope this drama gets better every episode unlike civil servant that’s beginning to disappoint me more and more…

  48. 48
    Dan Says:

    No wonder it gets small ratings. I cannot find this drama anywhere

  49. 49
    haruhi28 Says:

    i found nothing interesting in episode 5 and 6 that i almost fell asleep… but i think i will still watch the next episode because i want to see TB succeed and prove AK wrong…oh well…let’s all hope for the best! aja! fighting! 🙂

  50. 50
    sousou Says:

    I just want to say that I love this show, I can’t wait to watch the next episodes every week.

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