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Advertising Genius Lee Tae Baek

Title: 광고천재 이태백 / Advertising Genius Lee Tae Baek
Chinese Title: 廣告天才李太柏
Genre: Romance, Comedy
Episodes: 16
Broadcast network: KBS2
Broadcast period: 2013-Feb-04 to 2013-March-26
Air time: Monday & Tuesday 21:55


This is a drama about the lives and love of people working in the advertisement industry.

Lee Tae Bak (Jin Goo) plays a young guy who only finished in high school diploma but extremely talent in drawing. He comes up to Seoul from the countryside and starts out as the hardworking young guy who hands out ads in the street by wearing those sandwich boards. He then eventually overcome all difficulties and succeed in the advertising world. Meanwhile, Baek Ji Yoon (Park Ha Sun) will plays his primary love interest.

Go Ae Ri (Han Chae Young) plays a confident and sexy Executive in a advertising company. In order to achieve her dream, she throws away her past and her love. Eddie Kang (Jo Hyun Jae) will plays a cool-headed advertising executive. He’s described as an elite who has swept many medals at international advertising contests and He’s also a strategist who has the power to overcome obstacles.


Main Cast

Jin Goo as Lee Tae Baek
Park Ha Sun as Baek Ji Yoon
Jo Hyun Jae as Eddie Kang
Han Chae Young as Go Ae Ri
– Lee Sae Rom as Ah Ri (young)

GRC people

Go Chang Suk as Ma Jin Ga
Kwak Hee Sung as Ma Yi Cha
Dal Shabet’s Ah Young as Gong Sun Hye
Bang Dae Han (방대한) as Hat San

Geum San AD people

Choi Jung Woo as Kang Han Chul
Hong Ji Min as Lee Eun Hee
Shin Seung Hwan as Shin Dong Hoon
Lee Jung Gil as Kim Jong Wook
Yang Hee Yoon as Jang Min Ah
Lee Hae Young as Hwang Jun Moo

Tae Baek’s family

Han Sun Hwa as Lee So Ran
Jung Young Sook as Ji Kwan Soon

Ji Yoon’s family

Bang Eun Hee as Won Mi Ok
Jang Yong as Chairman Baek


Yoo In Young as Han Byul
Lee Dae Ro as President Nam
Lee Dae Yeon as President Choi
Kim Tae Han as black-bean-sauce noodles restaurant owner


Kang Sung Jin as Ahn Jin Wook
Sol Bi as Hwang Ye Ri
Wang Suk Hyun as Kim Ha Rang
Shim Hyung Tak as CEO Ahn

Production Credits

Production Company: Raimong Raein
Directors: Park Ki Ho, Lee So Yun
Screenwriters: Seol Joon Suk, Lee Jae Ha, Lee Yoon Jong

Episode Ratings

    Nationwide Seoul Nationwide Seoul
2013-02-04 1 5.2 5.0 4.3 4.3
2013-02-05 2 5.1 4.6 4.4 5.0
2013-02-11 3 4.8 5.3 4.4 (<9.5)
2013-02-12 4 5.3 5.6 4.4 (<8.9)
2013-02-18 5 5.3 6.4 4.4 (<8.8)
2013-02-19 6 5.4 6.3 3.9 (<8.1)
2013-02-25 7 4.1 (<9.9) 4.3 (<9.4)
2013-02-26 8 4.4 (<8.0) 4.0 (<8.7)
2013-03-04 9 3.9 (<8.4) 3.5 (<9.1)
2013-03-05 10 4.0 (<8.1) 4.2 (<8.3)
2013-03-11 11 4.4 (<8.6) 3.5 (<9.0)
2013-03-12 12 4.1 (<8.2) 3.5 (<8.1)
2013-03-18 13 3.9 4.1 4.1 (<8.5)
2013-03-19 14 4.0 4.3 3.7 (<8.4)
2013-03-25 15 3.8 (<8.6) 3.6 (<9.2)
2013-03-26 16 5.5 (<6.8) 6.3 (<8.8)

Sources: TNmS Media Korea & AGB Nielsen Korea

*** Different between TNmS Media Korea & AGB Nielson – Here


This drama is based on the true story of Lee Jae Suk, an advertiser who has taken over many international advertisement festivals.


Related Photo

(Other Photo From Official Site)

Official Site

Interview with the cast


Watch Online in Viki.com


  1. 1 : emerald Says:

    han chae young and jo hyun jae is working again together… love them both in only you… looking forward in this drama… i think its a great drama…

  2. 2 : panang Says:

    i no know what this about? is this good? i think is boring. i no watch this drama. stupid drama.

  3. 3 : taraLuvJJ Says:

    jo hyun jae….!!!!! aka han kang in 49 days is back in kdramaland.. even better he’s working together again with han chae young..yes love both of them… can’t wait this drama to be airing..

  4. 4 : Thara Says:

    Can’t wait to see Jo Hyun Jae and Han Chae Young acting together again. I am so much into their wonderful chemistry in Only You 🙂

  5. 5 : Bilas Says:

    [email protected]…. The shows not even out yet how do you know it’s stupid and boring??

  6. 6 : park jun hee Says:

    seem like interesting…

  7. 7 : Micc Says:

    Wow, Han Chae Young is the second lead and Park Ha Sun is the first lead? Park Ha Sun sure has a lot of exposures lately, Tone Deaf Clinic and all.

  8. 8 : CUTIE Says:

    I can’ believed that Han Chae Young and Jo Hyun Jae plays second lead on this film . They are so cute and famous more Park Ha Sun and Jin Goo ..
    Like han chae yong and jo hyun jae’s acting & in only u,pretty and handsome .. heehee

  9. 9 : Amethyst Says:

    Wow Han Chae Young and Jo Hyun Jae again 2nd time around I love their former drama “Only You”

    By the way who are the other 2 lead…..very unfamiliar names but they seem to be front of this drama

  10. 10 : awesome micaela Says:

    this sounds interesting. I’m DEFINITELY watching it.

  11. 11 : park jun hee Says:

    i will watch…..!!! 🙂

  12. 12 : bblve07 Says:

    oh my, reunion of only you.?

  13. 13 : bblve07 Says:

    oh my, reunion of only you.?
    I miss them BOTH

  14. 14 : Suin Says:

    Actually, I know that it doesn’t matter if the star become 2nd lead character as long as the drama is interesting and have good script for the actor and actress to show their talent and skill well enough in acting. But, Jo Hyun Jae and Han Chae Young are good. I mean, they are the best! Why they be the 2nd leading characters in this drama. It shocked me!!! In fact, I admire them, respect them. They perceived themselves as actor and actress and their profession, not the star. It kind of hard for the supposedly main character to accept 2nd leading position. Try to ask Lee Byung Hun, Song Hye Gyo (I like her) or Song Seung Hun (I like him) to act as 2nd leading…hmm..

  15. 15 : rhovie Says:

    opss!!gonna be waiting for this…seems to be fun!!!i love this kind of dramas and the cast as well..

  16. 16 : diah Says:

    cant wait…..I will watch this drama love them together 🙂

  17. 17 : Kurayuzaki666 Says:

    Han Chae Young and Jo Hyun Jae on the 2nd lead roles? Is this a JOKE?!

  18. 18 : jea92 Says:

    Ouwww Jo Hyun Jae oppa is BACK ! ㅋㅋㅋ Love him since he’s working with song hye kyo !!!! Fighting ! I will watch this drama for sure !!!

  19. 19 : asiandaddict Says:

    You’re right, reunion of ONLY YOU main leads but they seem to be the 2nd leads in this drama. I know Park Ha Sun is now a famous actress after playing Queen In-hyun in 2009 drama Dong Yi but the main lead actor is unfamiliar to me. HAN CHAE YOUNG and JO HYUN JAE were included in my first korean favorite stars way back their team-up in ONLY YOU. the two had been a leading stars on their previous dramas, why make it a second lead now?

  20. 20 : asiandaddict Says:

    oops! Dong Yi is 2010 drama, not 2009.

  21. 21 : Ttuk Says:

    Mmm.. synopsis is neither here nor there. Four people well suited to their occupations is so-so on my “interest” meter.

    Soooo.. I’m only watching because the cast is interesting. No thanks to the spiel.

  22. 22 : Ttuk Says:

    #20 Park Ha Sun was also in High Kick: Revenge of the Short Legged. Adorable, as were the rest of the cast.

  23. 23 : park jun hee Says:

    omwoooo…. cant wait….. well btw, i like the soundtrack in the trailer abobe….
    maybe if i have much time i will watch it… ^^

  24. 24 : kawthar Says:

    i realy love Han Chae Young and Jo Hyun Jae but iam very sad becaus they are not main actors

  25. 25 : kawthar Says:

    iwill not satrt it until the tenth ep be in the internet or i will be so exited

  26. 26 : Heather Oh Says:

    I will watch this because of sunhwa!!!! She’s my favorite member of secret!!!!

  27. 27 : kjesin Says:

    Wow! Reunion of ‘Only You’. Park Ha Sun was so cute in ‘Dong Yi’. Maybe I should try it. 🙂

  28. 28 : park jun hee Says:


  29. 29 : may Says:

    Can’t believe that the stars of only you will play second leads

  30. 30 : Yvonne Says:


  31. 31 : Ttuk Says:

    Chae Young looked unwell in some of the scenes. I liked her in Only You she had spunk then. The cast is pretty good but the first episode didn’t quite engage me. I hope it gets better.

  32. 32 : New Korean Dramas 2013 | Korean Dramas Recaps Says:

    […] 1:Advertising Genius Lee Tae Baek […]

  33. 33 : Bones Says:

    Where are you guys watching this ?

  34. 34 : George Says:

    I like Chaeyoung in her previous dramas when she act as young sch girl.
    Yuh they are back again after Only You.

  35. 35 : Ttuk Says:

    Park Han Sun and Gin Goo are both great in this drama.

    FYI synopsis writer person: “Eddie Kang” in the synopsis should be “Addie Kang”. That’s what is on his business card. Addie is a play on “ad(vertising) man”.

  36. 36 : trilinq Says:

    though a typical story line, i still like watching the stars

  37. 37 : Ahjussi2012 Says:

    Surprisingly, I have enjoyed the 1st 2 eps. This drama, so far, has exceeded my expectations (I had none). I am glad this rags 2 riches drama didn’t use the “tearjerker” approach to engage my interest, but presented identifiable challenges of taking care of ones family, while overcoming the trials and struggles to eke out a daily existence. To fight back, even if starting from the bottom, to strive to better ones circumstances & achieve ones ultimate dream, is inspiring. I look forward with great interest 2 see what the writers will bring 2 the table. Even if its the “same old story”, if presented & performed well, this drama has the potential 2 be entertaining & enjoyable.

  38. 38 : haruhi28 Says:

    go to dramacrazy.net…enjoy watching!

    i couldn’t agree with you more!..am loving this drama also…i’m not familiar with the male lead but for me he’s doing a goog job so far…nice to see chae young and hyun jae again…

  39. 39 : Prinna Says:

    This is good drama so far. Love to see Jo Hyun Jae but disappointed because his role is a bit cunning. Jin Goo and Park Ha Sun are great actor and actress.

  40. 40 : ance Says:

    huh? i thought Han Chae Young & Jo Hyun Jae are the leads here, they are just supporting actors here? ahhh i also thought it was their reunion from Only You…
    I don’t know the lead guy, but i liked Park Ha Sun in Dong Yi as Queen In Hyun…she’s so pretty…I’ll check this drama one of these days…

  41. 41 : ClarisDraw Heavenly Says:

    Oh no, Han Chae Young is in this one? I don’t like that actress! She always rubs me the wrong way.

  42. 42 : Dan Says:

    That actress that plays the ex-girlfriend, whatever her name is, is kind of plain looking. Why would he be interested on her? She is also mean and selfish so she deserves not to be loved by anyone. Oh yea, the actress plays Go Ae Ri. These Korean names are so hard to remember!

  43. 43 : 143KDrama Says:

    I must say that the first 2 episodes was very good. All 4 main characters were very energetic especially Lee Tae Baek and Baek Ji Yoon but then the 3rd and 4th episodes seems to be a little less ummphhhh.
    Congrats Jin Goo, your acting is far much better now and look very natural whilst Park Ha Sun also look very bright and alive.

  44. 44 : Ahjussi2012 Says:

    WARNING! WARNING! Ranting written below!

    Gosh darn it!. Just finished eps 3 & 4. They (writers & director) threw cold water on my expectations. They tried to extinguish any lingering embers of interest one might have in this drama. It’s as if they threw paint thinner on the story line, causing it to become smeared, & running all over the place. My remaining time on earth will not be wasted on watching crap.!! This is a threat!!! Do better or else!!

    Sorry. (Had to pause as I am ROFL.) Okay!! Okay!! After taking a deep breath, I would like to applaud Jin Goo for working his butt off to keep this show alive. Park Ha Sun helps by bringing a warm vitality to her role. They both have great energy. Besides the performances given, the only redeeming grace of the eps was the drama shedding light on the plight of the homeless, which is too often ignored in our societies today. The scenes were very touching. Hopefully, eps 5 & 6 will deliver a continuation of a drama worth waiting for each week. Happy viewing.

  45. 45 : Ahjussi2012 Says:

    @ haruhi28 – #38

    I am plaintively asking if U have seen what they’ve done to the story? Hopefully, the “potential” will return.

  46. 46 : Dan Says:

    I think that the story started well with actor Jin whatever being interested in advertising but when he went to study or be sponsored by the fat ugly man, the story got diluted and I kind of lost interest. He needs to get a job at one of the agencies and start getting noticed by the bigwigs for his original creative genius. None of this hapless street stuff anymore, please writers, okay???

  47. 47 : haruhi28 Says:

    hi! can you enlighten me more about your observations? i am just about to watch episodes 5 & 6….honestly, like you, i don’t have any expectations from this drama…i can say i am a sucker for an underdog story that’s why i started to like this drama…am so happy to see you here just like in IMY thread…i hope you won’t get tired of this drama this early… 🙂 i also hope this drama gets better every episode unlike civil servant that’s beginning to disappoint me more and more…

  48. 48 : Dan Says:

    No wonder it gets small ratings. I cannot find this drama anywhere

  49. 49 : haruhi28 Says:

    i found nothing interesting in episode 5 and 6 that i almost fell asleep… but i think i will still watch the next episode because i want to see TB succeed and prove AK wrong…oh well…let’s all hope for the best! aja! fighting! 🙂

  50. 50 : sousou Says:

    I just want to say that I love this show, I can’t wait to watch the next episodes every week.

  51. 51 : sousou Says:

    Maybe my favorite drama currently showing.

  52. 52 : Ahjussi2012 Says:

    It is heartwarming to read comments from those who love this drama. After the 1st 2 eps I was so hopeful for a good series. Eps 3 & 4 were disappointing. Eps 5 & 6, I thought it might be on its way back. I’ve decided that no matter what the writer & director produces, I have committed my viewing time to this show until the end. I have decided that I will keep my hope alive; that the drama will deliver the goods. I remain committed. That no matter how good or bad I think it is, I am here for the duration. After all, it is the writers story to tell.

    @haruhi28 # 47
    You made me laugh. U almost fell asleep? I can’t remember which ep it was, but 1 of the scenes actually brought tears to my eyes. I felt engaged with the chars again. That’s why I am watching it to the end. Let’s keep the hope alive. Fighting!


  53. 53 : Machida-san Says:

    I don’t like that character Go Ah Ri’s vibe but i think Park Ha Sun is pretty cute

  54. 54 : Micc Says:

    Because of this drama, I just finished re-watching Only You. First, would really like to know what skincare do JHJ&HCY use? How could they look exactly the same as 7 years ago?! 🙂

    Hope they end up together here. Almost sad to see they are playing somewhat like villains in this drama.

  55. 55 : Micc Says:

    Ok, I am on episode 2. I don’t understand why LTB was angry at Addie? I don’t think he said anything wrong (providing he didn’t really steal LTB’s idea, and I don’t think he did). Sure, he didn’t say it in the nicest way, but he was just stating the facts.

  56. 56 : Micc Says:

    Or is it lower half? Sorry, all confused.

  57. 57 : haruhi28 Says:

    @Ahjussi2012 #52
    i’m with you on that 🙂 can’t wait to see episode 7, the ratings went up a bit…maybe the story becomes more interesting yey!

  58. 58 : Micc Says:

    Nobody has good relationship with their father here. haha!
    Not a bad drama so far.

  59. 59 : Micc Says:

    Marathoned 8 episodes! Good drama so far, much better than a lot of current showings! Park Ha Sun is very natural. Jin Goo fits his role well. Han Chae Young is very villainish looking, she always does because of her thick eyeliner. Jo Hyun Jae is…well…very Jo Hyun Jae. But he always doesn’t have much expression. He just needs to be there and the screen looks good, so who cares. 😉

  60. 60 : Dan Says:

    What is wrong with Han Chae Young? Her eyes do not look normal. She had them redone? Right

  61. 61 : Micc Says:

    Han Chae Young is very plastic and she always uses really thick eyeliner considered she is not that old.

  62. 62 : Ttuk Says:

    Really enjoying this drama.

  63. 63 : may Says:

    The lead actor is new to me. The way I see it, he’s not crafted to be a lead actor.

  64. 64 : Ahjussi2012 Says:

    After watching eps. 7 & 8, I have tried my best to restrain the urge to write a scathing review. I believe I conquered it, but want to ask just 2 questions. 1) Why the heck did I commit to watching this @#$% drama to the end? (I know only I can answer that) & 2) Why? Oh why, would a grown man of Addie Kang’s supposed level of sophistication & experience, come up with such a ridiculous & lame reason as a lost bracelet, to bargain with Baek, to give him a chance? And in a public Inn, where other co-workers can possibly overhear the conversation? Why not offer to drive her home & after arriving, ask her then? BECAUSE the writer couldn’t come up with a better friction/tension-grabbing scene? And why is it that Go Ae Ri, just happens to ALWAYS be there to see or overhear? Also, why couldn’t the great ad man, Ma Gin Ga, come up with 1 single idea for the ad campaign?

    Okay, Okay!! I know I went over my two questions, but I have so many. (LOL) I only want to encourage the writer to do better, to show some realism in this fictional work. PLEASE!

    To others in this thread, I promise I will not bore you over the remaining episodes with my criticism. If I can’t find anything good 2 say, I won’t write at all. Let’s enjoy the show. Peace.

  65. 65 : Ahjussi2012 Says:

    P.S. Oh my! I just realized they have 3 writers. Don’t they brainstorm ideas? Please do so!!! (that was not a criticism) Just a question & a request.

  66. 66 : Micc Says:


    Feel free to bring up your criticism. It may open up our eyes to things we have missed. After all, it’s freedom of speech! I can totally relate to the questions you have. The characters are very badly written here. The plot is weak too. The casts are doing their job well but can’t help if it’s a bad script. I think this is one of those dramas where I focus on the casts and don’t think logically about the story.

  67. 67 : Ahjussi2012 Says:


    Thanks for your understanding. I read on Dramawiki that this drama is based on the true story of Lee Jae Suk, an advertiser who has taken over many international advertisement festivals. I applaud his actual success story and I wonder how he feels about this interpretation of his life. I hope he is not 2 disappointed. Maybe he’s just happy to have his achievement known on a broader scale.

    Just thought it might be of interest to someone who might be feeling the bite of failure & despair. As long as U can get up after a fall, is all that matters. Hopefully, eps 9 & 10 will prove worthy.

  68. 68 : Jennie Says:

    @Micc Hi there! Have mixed feelings whether I should continue with this after visiting this thread lol. I watched the first two and thought it was pretty good. The two main leads are great and although I loved Jo HJ to bits in Seodongyo, I really dislike his role here together with Han CY’s. I am surprised that these two have slumped so much in their careers that they are playing such roles 🙁

  69. 69 : Micc Says:


    I will continue, just to see what will happen next. Definitely not on my high priority list, but then no drama is right at the moment. I am actually watching Ballad of Seodong for the first time. Have been avoiding it since I know it’s going to be a sad ending, but now I have enough mental preparation for it so I started watching. So far I’m only at episode 6 but really liking it. 🙂

    I feel sad too, seeing HJ and CY taking roles like this. I hope we can see them coming back as main leads soon.

  70. 70 : Micc Says:


    I agreed. It’s always nice to watch uplifting drama about perseverance and success. Too many schemes and revenges already.

  71. 71 : grrriio Says:

    wooh.. so sad. the two main leads are not fitted to be in the center spot.. han chae young and jo hyun jae.. should got the leads.. However, the main female lead is pretty, in opposite, the main male lead is somewhat… no comment…

  72. 72 : haruhi28 Says:


    hi! don’t worry, whatever happens i will also continue to watch this drama until the end…like you said, i also wish that the 3 writers will come up with better story…. 🙂

  73. 73 : Jennie Says:

    @Micc I just watched the third and fourth episodes. Pretty alright though I thought a llot of scenes were unnecessary.Guess I’d just continue watching on TV at a slower pace since I haven’t got anything better to watch on Mondays and Tuesdays anyway.

    So happy to hear that you’re watching BOS. The ending isn’t so bad – at least they had some happy years together. Guess the writer just wanted to follow the historical facts to a T 😀

  74. 74 : Senju72 Says:

    Is it me, or does this drama have feel of the Fashion King plot?

  75. 75 : Micc Says:


    You’re right, there is nothing to watch on Mon/Tue. I just read the news Han Chae Young is pregnant. I guess career doesn’t quite matter anymore now. 🙂

    BTW, the young princess in Ballad of Seodong, I keep thinking she looks familiar, I looked it up and she was the lead in To The Beautiful You! 7 years is a long time! A child has grown up, but how come Jo Hyun Jae still looks the same?! Whatever preservative he is taking, I want that too!!! 😀

  76. 76 : Jennie Says:

    @Micc She is? Wow, guess building a family comes first and she’s not that young anymore. Happy for her 😀

    Oh yes, Sulli has grown to be such a fine young girl, and talented too. I was surprised too when I found out at first. I dont care much about her girl group but I love watching her in variety programs. She’s really a great sport and fun to watch. Jo HJ’s scecret? I bet it’s lots of botox, regular facials and plenty of discipline. :-D.

  77. 77 : Micc Says:


    You are so right! I just happened to read that JHJ mentioned he made frequent visits to the dermatologist! Good for him! 😉

  78. 78 : Micc Says:

    TB and JY looked really cute together in episode 10. EK and AR were hateful though.

  79. 79 : Micc Says:

    It’s so weird, maybe because I just finished re-watching Only You; it’s an odd feeling to watch HCY and JHJ’s relationship in this drama. I wondered what was the PD thinking when he cast these two for their roles here.

  80. 80 : Ahjussi2012 Says:

    The space above is devoted to the things I would have said had I not made a promise not to. 

    On a positive note, while viewing yet another hardship suffered by the GRC team, I recalled a quote by Winston Churchill, “Success is the ability to go from one failure to another with no loss of enthusiasm.” This quote would certainly apply to the character Lee Tae Baek. When the chips R down, he allows himself a 2 min. “pity-party”, & keeps it moving. (That was a very creative ad depicting the plight of the handicap.)

    Also, when LTB realized that the villainous co-conspirators (slugs) plotted to frame Boss Ma, to oust them from Geumsan, he asks EK, “Why do you feel the need to step all over me?” EK responds, “Its not that I stepped on you, you let yourself be stepped on!” U know how Kdramas always show the scene with someone balling their fists by their side, that was me. I wanted to slug a slug (EK) in the gut. A powerful person stepping on the little guy infuriates me to no end. (Even in the fantasy world of Kdramas).

    Again, GAR has to be told by EK that he is not interested in her? She still sees & overhears everything! How can that be possible? EK better watch out for a woman scorned. Besides, how can you ever trust a fellow schemer, plotter, & backstabber? Her ambitions allow for little conscience.

    I can’t wait for EK & GAR to get theirs. And Chairman Baek? Enuf said. (I will stop here as I feel myself sliding into the danger zone regarding the last scene of ep. 10) So, to the new GIANT Team—Fighting! Fighting! Fighting!

    P.S. I loved the balloon bouquet. Cheesy but cute & I still want 1. 
    P.S.S. If you have a favorite quote on success from your country, please share with the rest of our AGLTB fans. It may motivate someone & support the writers to continue writing quality scripts. Peace!

  81. 81 : Micc Says:

    I agreed with you, especially on AR. Where does this desire for EK coming from, all of a sudden? I don’t buy it.

  82. 82 : Ttuk Says:

    Great drama. Wonderfully written.

    I wasn’t quite expecting the bar scene with Ma Jin Ga and Addie Kang to play out as it did. The scene informed the difference between Addie Kang and Tae Baek, and allowed us to see the kind of man Jin Ga really is.

    Jin Ga could have taken the deal to clear a substantial debt, instead we witnessed his moral clarity and unflinching loyalty to his friend Tae Baek.

  83. 83 : Chaen Says:

    Eddie Kang does NOT love Baek Ji Yoon. He is putting the effort to love her because of his ambition to be someone succesful and he is eyeing BK Group! Same reason goes to Go Ae Ri for loving Eddie Kang; she doesnt care is Eddie Kang is a good or bad guy, bottomline she wants Eddie Kang to have her because Eddie Kang have the same ambitions like her.
    To me, the best quote here “for now” is simply “survival the fittest”. But I do believe, by the time next 6 episodes end, “love” wins it all.

    Lee Tae Baek and Baek Ji Yoon will definitely end up with loving each other more and more but will Eddie Kang really fall for Go Ae Ri? I think “may be” but after he is being punished!

    Looking forward for Lee Tae Baek and Baek Ji Yoon much more tender and passionate love acts.

  84. 84 : baby tae Says:

    really love this drama… who’s care about d rating.. huh,
    Tae Baek and Ji Yoon jjang..!! ^^”

  85. 85 : lkr Says:

    Plzzzz… sumbdy upload tis drama in youtube. plz 2 tis favour 4 me i beg…..

  86. 86 : baby tae Says:

    @ikr : you can get this drama here ;


  87. 87 : lkr Says:

    @baby tae… thank u sooo muc..

  88. 88 : haruhi28 Says:

    loved the ending of episode 10 🙂

  89. 89 : Machida-san Says:

    Han Chae Young is the reason why i stopped watching this after episode 1, can’t stand her, i hope i can see Park Ha Sun in another drama

  90. 90 : rei Says:

    Sorry to say this, guys …. tried and tried each time to stay with the drama, but each week, I could not bear to watch it. It was torture.

    (I fell asleep mid-way through one of the episodes).

    I found everything so unappealing about it. The casting, the dialogue, the acting, the story, the directing, etc. I can go on and on, but who wants to listen to my whining ?

    Oh me gosh !

  91. 91 : Ahjussi2012 Says:

    “The will to win, the desire to succeed, the urge to reach your full potential… these are the keys that will unlock the door to personal excellence. “ Confucius

    Just saw eps. 11 & 12. Where to start? First, who are these writers? Seriously? A couples ring given in front of the office? ( I know it sounds petty, but it ticked me off). Couldn’t they [the writers] have made it a little more romantic & used a nice park or something? Then they give us not one, but two heart breaking failures. I won’t even comment on the wooden performances from AK & GAR; acting like wooden stick people, instead of the cold & calculating characters they are suppose to portray. When the writers had these lines delivered by the ad director in ep 11, “I have idea constipation. It’s stuck up here (pointing to her head) & won’t come out.”- they must have been speaking of themselves. I hope the quote above by Confucius will be heeded by the writers, so that the final 4 eps. prove worthy of their personal excellence. Take a laxative if needed, please. 🙂

    On another site, a commenter asked the question, “When is the great ad genius Tae Baek going to show us his genius?” True, one great ad is not enuf to be considered successful. I surmise that after we are given more suffering, disappointment, grief, heartache & strife, the power of the human desire to succeed & overcome all the obstacles will be revealed. Since I am committed to the end, I will believe & keep the faith. I will continue to rally behind & support the downtrodden. Fighting!

    I will say that on the furniture ad campaign had I been judging the ads, I would have selected BK’s. Even though Giant’s ad was homey & endearing, BK’s had vision for the future of the furniture line. Which one did you like best?

  92. 92 : Ahjussi2012 Says:

    P.S. The theme song has really grown on me. It is full of energy & hope. Does anyone know the name of the song?

    P.S.S. Sorry I didn’t keep my promise; but , if I didn’t like the drama, I really wouldn’t be watching it.

  93. 93 : Micc Says:

    Here you go, the ost


  94. 94 : Ahjussi2012 Says:

    @ Micc

    Thank you for the link above. I just spent 30 enjoyable mins. listening to the OST. There was 1 song I didn’t even recall. So, thanks again.

  95. 95 : SJ17 Says:

    Hi! Anybody knows what happened to kr-dramas.org? I can’t access the site. Please help!!

  96. 96 : Micc Says:

    You’re welcome Ahjusshi. It’s funny you commented on the “wooden stick people”. I feel the same. I want to say JHJ is having too much botox, but then he is always minimal in his expressions. HCY however, used to have more facial expressions, don’t know why she is all stiff here.

  97. 97 : Ahjussi2012 Says:

    @ Micc. Haruhi, & baby tae

    It doesn’t matter, but I’m really curious 2 know which furniture ad U liked best.

  98. 98 : Jule Says:

    Park Ha Seon

  99. 99 : rei Says:


    Hahahahaha heheheh !!!! Yeah, she’s a pretty piece isn’t she. Pretty and sweet. Unfortunately, pretty blur though.

    In case you are curious, I will tell what I’ve recently discovered. Addie Kang, the director (what’s the actor’s name ?) in real life is just as wooden. He is so spaced out that a person can say Holy Kimchi 20 times over, before he shows signs of a response. Maybe, he did have his cup of coffee before making his public appearance.

    BTW, you need not pay me O.50 cents. Give it to Flower Begger.

  100. 100 : Emily Dnghf Says:

    I really like this drama. ^_^ Park Ha Sun ♥♡♥

  101. 101 : Micc Says:

    The most furniture-like furniture! 😉

  102. 102 : Sarah Says:

    Go Ae Ri a sexy executive? No, she’s not. More like an all time plotting bitch. She also has a very strange face and her eyes look unnatural as if she had an eye operation and they botched it up. Her face always disturbs me when I see it.

  103. 103 : Ahjussi2012 Says:


    ROLF. Thanks. I needed that laugh altho u cheated me.

  104. 104 : Ahjussi2012 Says:


    I meant rofl. Actually, your answer is cute while cloaked in its simplicity. 🙂

  105. 105 : Namoto Says:

    For sure, the title of this drama need to be change.

    This story aint about how genius LTB is, but it is about…about something else! OMG, come to think of it, I now realized that I dont even know what this drama is all about actually!!!

    Seriously, the world of advertising is huge ok. The resources is everwhere! Why does it have to linger only between GRC/Giant and BK Group? Doesnt make sense at all. If GRC/Giant and BK are being tied up together due to some other business nature/link, then it make more sence but here….poor writing!

    Arghhhh sorry, but I’m totally frustated. To make matter worst, how could the director direct TB to gave a special couple ring to JY at such a non romantic environtment? So that it match up the scenes where AK and GAR came and JY father can see it? Please laaa…be more creative Mr Directors!!!

  106. 106 : Advertising Genius Lee Tae Baek (KBS2)Korea drama | Korea drama Says:

    […] http://www.koreandrama.org […]

  107. 107 : Eja Says:

    Another good series from KBS2…. Awesome !!!!

  108. 108 : Viv Says:

    This drama is so oblivious. There’s a pattern that the writer plots for the small company to get crushed by the big company. It is a non-romantic story. I’ve given up on watching this drama.

  109. 109 : Micc Says:


    Jokes aside, I think I don’t like both furniture ads. Giants’ ad made the furniture sounded old and out of style. BK’s ad made the furniture sounded cold and weird. None of them make me feel like the kind of furniture I want. I think besides trendy and memory, furniture is supposed to be comfortable, none of the ads sounded comfortable to me.

  110. 110 : Senju72 Says:

    Just watched ep 12. And this drama still reminds me of Fashion King. She likes the poor guy but keeps asking the rich one for favors.

  111. 111 : awesome micaela Says:

    Hello everyone. Please tell me, should I watch this show?

  112. 112 : rei Says:

    @awesome micaela

    We cannot decide for you. You will have to decide for yourself.

  113. 113 : LoveKDFvr Says:

    @awesome micaela…pls go ahead & watch. Who knows you might find it different. No harm in trying right :-).

  114. 114 : amy Says:

    I gave up watching this drama after watching 3 episodes. The main actor is not to my liking, I just gave it a try because I thought Han Chae Young and Jo Hyun Jae will have a good role but i ended up being disappointed. The main actor and the actress are not suppose to be on a lead role.

  115. 115 : baby tae Says:

    huhu, for me….

    I’m sad to find out that its the last episode next week…wish it would be a 24 episode series.. (@[email protected])

    Well, I really enjoy watching this drama…its very refreshing…all the ads were socially relevant addressing issues that we hardly think about….

  116. 116 : awesome micaela Says:

    @rei and @lovekdfvr : I suppose so. That’s the most logical answer. Did you guys enjoy it though?

  117. 117 : Sinopsis Drama Korea Advertising Genius Lee Tae Baek Episode 4Korea drama | Korea drama Says:

    […] http://www.koreandrama.org […]

  118. 118 : LoveKDFvr Says:

    @awesome micaela
    I do enjoy watching this drama and many others KD drama too. The truth is I don’t care what others tend to comment even though they may be right. I always believe that each drama has its own masterpiece. The fact that “nothing one is perfect” justify everything……after all this is just a forum right.
    Hope you will sit tight and enjoy them as it is 🙂

  119. 119 : mml Says:

    I watch this drama, although i’m not familiar with the name of the leading actors and actresses .

    Not so comedy ,but, some warm friendly cheerful scenes in certain episodes and especially when they were singing trying to be cute…..

    Anyway i do enjoy watching this drama.

  120. 120 : Ahjussi2012 Says:

    “Whatever the mind of man can conceive & believe, it can achieve. Thoughts are things! And powerful things at that, when mixed with definiteness of purpose, & burning desire, can be translated into riches.” – Napoleon Hill

    I finally got 2 view eps. 13 & 14. Again, the drama attempted to raise our social consciousness, this time with the environmental issue & the havoc we are wreaking on our planet. (Good ad campaign.) However, I experienced a true sense of boredom and disappointment at the predictability of the storyline. Just want to see if the writer will end it with BJY agreeing to marry EK to appease her stricken father, but in the end, when all is said & done, she’ll end up with LTB. Or will BYJ leave for America for a few years & upon her return, LTB will be a rich & successful ad man, with the 2 of them reconnecting & living happily ever after. (Yawn)

    Anyway, as my last entry for this thread, I wish everyone happiness, health, love, & success. Its been fun participating & reading your comments in return. Enjoy the last 2 eps. Peace.

  121. 121 : Ahjussi2012 Says:

    @Micc – #109

    Thanks 4 your honest response. I agree that comfort is the name of the game. Since I have eclectic taste, comfort must rule the day. See U in another thread. Chow!

  122. 122 : Kdrama_fan Says:

    This drama does not make any sense at all. There is no real tension nor serious romance. The plot is simply dull. The title of the drama contains ‘genius’, but why? Characters are not convincing at all. No wonder why the rating is so low.

  123. 123 : syrena Says:

    I’m watching this drama for one reason alone – great to see Hyun Jae back on dramaland.

    Any ideas on who he will end up with? I hope it’s the young executive.

  124. 124 : Micc Says:

    To me, so many things wrong with this drama. Under-utilizing the two veteran actor/actress is one, no climax is two….I can go on and on. But this is not the first bad kdrama and it will not be the last. At least it has a nice ost.


    Yes, see you in other threads!

  125. 125 : Ponunae Says:

    @Micc, Sarah, Vic, Senju72, kdrama_fan

    Agree with what Micc, Sarah, Viv, Senju72, kdrama_fan said. Main actor is not attractive. Any other actors can act in his role. I think he becomes an actor because his father is a director. I am watching this drama because only KBS2 is available in my place.

  126. 126 : awesome micaela Says:

    Well, I ended up watching this show and to be honest, it’s a typical K-drama. Probably 8-10 months ago, I’d have been ‘oh wow, this drama is good!’ but I’ve watched a lot of good dramas in the last few months so this drama had not much charm to be honest. Sure, there were nice funny moment, some typical warm-hearted moments (like ALL k-dramas *roll eyes*) and the inclusion of Hassan surely added to the dynamic consistency of this show (not to mention, Ma Yi Chan was especially nice to look at!!!) but otherwise, there wasn’t even a kissing scene, the last scene was extremely EXTREMELY stupid and we’re left hanging with the fates of Jo Hyun Jae and Han Chae Young. I mean, we know what’s their next plan but after that, are they gonna end up together of or what? And, to be honest, not much chemistry between any of the characters. Other than that, I enjoyed a few of the ads that were made (Mt. Everest was a nice one 😀 ). You can basically fast-forward half of this drama if you know at what points to do so. This is my review on it.

  127. 127 : hanniekyu Says:

    I wanna see this kdrama to see Hyun Jae (after 49days) and SunHwa (always love her, even more on WGM), but after I see the ratings and read some of the comments, feels like my spirit has gone…

  128. 128 : baby tae Says:


    don’t b judgemental.. i watch this show coz read a comment from this side :


    he~ i this show give me spirit 2 never lose hope.. he~ (^___^)v

  129. 129 : Elizabeth D. Mary Says:

    This drama is so boring…

  130. 130 : Matt Says:

    omg. bad. At the beginning, I was like “this has real potential” blah blah blah, and the first 5 episodes are okay really (I’ll give you that KBS). Afterwards, downhill and at episode 10, unwatchable. really. I’m simply watching this to the end is cause I’ve seen too much of it to actually give up, and it is shown on TV too. The plot is just not interesting and the characters are just not well developed enough.

    If I was a television, I would’ve axed this drama ages ago, and especially with the low ratings. Not even reaching 5% in half the episodes..


  131. 131 : Matt Says:

    @Admin, what does (<) mean for the ratings? Eg) (<8.0) ???

    (@Matt from admin: Somtimes the ratings only provided for drama from ranking 1st to 20th. In this case, we won’t have the actual ratings of that drama if the drama ranking less than 20th, but we just know it less than the episode rating for drama on ranking 20th)

  132. 132 : Hanako Says:

    To me it was one of the best drama I watched besides That winter the wind blows and Incarnation of Money. It is something different, with the determination of Lee TB and with the support of Ji Yoon. Ji Yoon’s father had destroyed many families because of being rich and a man with power. Rich people loves power same as today’s people. Rich people will never care for the less fortunate as they have the power and can do anything to destroy. It is the same as the political world of today and this drama is a good example. Poor people always need to sacrifice and bear the burden all the way .Lee TB , real good actor and fit as LTB in this drama and Ji Yoon were equally good with her determination to be independent because of her dad.This drama and should win an award for the story written as well as these two characters…Cheers!!!

  133. 133 : jedi Says:

    I understand why the rating so low. The plot was boring and the pace so slowly, no cliffhanger at each the end episodes. Potential story but not with good execution. No chemistry, just hmm…. sweet…. I feel PHS & JHJ more have the chemistry than her with JG

    I don’t know for other people, I feel JG to overacting in this drama.

    Loved PHS acting, it’s too bad, her first lead role not get much high rating.

  134. 134 : maest1212 Says:

    Just finished watching this Drama : it is one of the Best Korean Drama amongst other Best … @Hanako, excellent description! I am with you.

    Once Ma Jin Ga said that collaborated adv of Lee TB and Baek Ji Yoon has been sourcing from being HONEST in their HARD WORKS, or it could be called : Genius! Their spirits of never giving up their passions to making advertisement that unconsciously will touch people’s hearts is so inspiring …

    The leading actors are acting naturally; and fit for their characters. Love the smiles that Baek Ji Yoon spread for Lee Tae Baek : a combination of purely honest, shy but showing her full admiration … Respect to each other is so thick between both of them that I understand then if there is no ‘usual kissing scene K-drama typical’ … besides, love the way Lee Tae Baek is so happy only by stolen cheek kissing from Baek Ji Yoon.

    Frequent togetherness of the casts is very thickly felt in the making of this drama …

  135. 135 : adhe airashii Says:

    how about this drama ??. good or bad ??

  136. 136 : Igor Sanches Says:

    Guys Kwak Hee Sung working on his album with the band E.D.E.N. 7/24 they’re going to release. Here is 30 s of the music: https://www.youtube.com/watch?v=uVXqwRKJ9WY Don’t forget they japan website http://www.eden-japan.jp/ Let’s suport them!!

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