Title: 광고천재 이태백 / Advertising Genius Lee Tae Baek
Chinese Title: 廣告天才李太柏
Genre: Romance, Comedy
Episodes: 16
Broadcast network: KBS2
Broadcast period: 2013-Feb-04 to 2013-March-26
Air time: Monday & Tuesday 21:55


This is a drama about the lives and love of people working in the advertisement industry.

Lee Tae Bak (Jin Goo) plays a young guy who only finished in high school diploma but extremely talent in drawing. He comes up to Seoul from the countryside and starts out as the hardworking young guy who hands out ads in the street by wearing those sandwich boards. He then eventually overcome all difficulties and succeed in the advertising world. Meanwhile, Baek Ji Yoon (Park Ha Sun) will plays his primary love interest.

Go Ae Ri (Han Chae Young) plays a confident and sexy Executive in a advertising company. In order to achieve her dream, she throws away her past and her love. Eddie Kang (Jo Hyun Jae) will plays a cool-headed advertising executive. He’s described as an elite who has swept many medals at international advertising contests and He’s also a strategist who has the power to overcome obstacles.


Main Cast

Jin Goo as Lee Tae Baek
Park Ha Sun as Baek Ji Yoon
Jo Hyun Jae as Eddie Kang
Han Chae Young as Go Ae Ri
– Lee Sae Rom as Ah Ri (young)

GRC people

Go Chang Suk as Ma Jin Ga
Kwak Hee Sung as Ma Yi Cha
Dal Shabet’s Ah Young as Gong Sun Hye
Bang Dae Han (방대한) as Hat San

Geum San AD people

Choi Jung Woo as Kang Han Chul
Hong Ji Min as Lee Eun Hee
Shin Seung Hwan as Shin Dong Hoon
Lee Jung Gil as Kim Jong Wook
Yang Hee Yoon as Jang Min Ah
Lee Hae Young as Hwang Jun Moo

Tae Baek’s family

Han Sun Hwa as Lee So Ran
Jung Young Sook as Ji Kwan Soon

Ji Yoon’s family

Bang Eun Hee as Won Mi Ok
Jang Yong as Chairman Baek


Yoo In Young as Han Byul
Lee Dae Ro as President Nam
Lee Dae Yeon as President Choi
Kim Tae Han as black-bean-sauce noodles restaurant owner


Kang Sung Jin as Ahn Jin Wook
Sol Bi as Hwang Ye Ri
Wang Suk Hyun as Kim Ha Rang
Shim Hyung Tak as CEO Ahn

Production Credits

Production Company: Raimong Raein
Directors: Park Ki Ho, Lee So Yun
Screenwriters: Seol Joon Suk, Lee Jae Ha, Lee Yoon Jong

Episode Ratings

    Nationwide Seoul Nationwide Seoul
2013-02-04 1 5.2 5.0 4.3 4.3
2013-02-05 2 5.1 4.6 4.4 5.0
2013-02-11 3 4.8 5.3 4.4 (<9.5)
2013-02-12 4 5.3 5.6 4.4 (<8.9)
2013-02-18 5 5.3 6.4 4.4 (<8.8)
2013-02-19 6 5.4 6.3 3.9 (<8.1)
2013-02-25 7 4.1 (<9.9) 4.3 (<9.4)
2013-02-26 8 4.4 (<8.0) 4.0 (<8.7)
2013-03-04 9 3.9 (<8.4) 3.5 (<9.1)
2013-03-05 10 4.0 (<8.1) 4.2 (<8.3)
2013-03-11 11 4.4 (<8.6) 3.5 (<9.0)
2013-03-12 12 4.1 (<8.2) 3.5 (<8.1)
2013-03-18 13 3.9 4.1 4.1 (<8.5)
2013-03-19 14 4.0 4.3 3.7 (<8.4)
2013-03-25 15 3.8 (<8.6) 3.6 (<9.2)
2013-03-26 16 5.5 (<6.8) 6.3 (<8.8)

Sources: TNmS Media Korea & AGB Nielsen Korea

*** Different between TNmS Media Korea & AGB Nielson – Here


This drama is based on the true story of Lee Jae Suk, an advertiser who has taken over many international advertisement festivals.


Related Photo

(Other Photo From Official Site)

Official Site

Interview with the cast


Watch Online in Viki.com

136 Responses to “Advertising Genius Lee Tae Baek”

Pages: « 1 2 [3] Show All

  1. 101
    Micc Says:

    The most furniture-like furniture! 😉

  2. 102
    Sarah Says:

    Go Ae Ri a sexy executive? No, she’s not. More like an all time plotting bitch. She also has a very strange face and her eyes look unnatural as if she had an eye operation and they botched it up. Her face always disturbs me when I see it.

  3. 103
    Ahjussi2012 Says:


    ROLF. Thanks. I needed that laugh altho u cheated me.

  4. 104
    Ahjussi2012 Says:


    I meant rofl. Actually, your answer is cute while cloaked in its simplicity. 🙂

  5. 105
    Namoto Says:

    For sure, the title of this drama need to be change.

    This story aint about how genius LTB is, but it is about…about something else! OMG, come to think of it, I now realized that I dont even know what this drama is all about actually!!!

    Seriously, the world of advertising is huge ok. The resources is everwhere! Why does it have to linger only between GRC/Giant and BK Group? Doesnt make sense at all. If GRC/Giant and BK are being tied up together due to some other business nature/link, then it make more sence but here….poor writing!

    Arghhhh sorry, but I’m totally frustated. To make matter worst, how could the director direct TB to gave a special couple ring to JY at such a non romantic environtment? So that it match up the scenes where AK and GAR came and JY father can see it? Please laaa…be more creative Mr Directors!!!

  6. 106
    Advertising Genius Lee Tae Baek (KBS2)Korea drama | Korea drama Says:

    […] http://www.koreandrama.org […]

  7. 107
    Eja Says:

    Another good series from KBS2…. Awesome !!!!

  8. 108
    Viv Says:

    This drama is so oblivious. There’s a pattern that the writer plots for the small company to get crushed by the big company. It is a non-romantic story. I’ve given up on watching this drama.

  9. 109
    Micc Says:


    Jokes aside, I think I don’t like both furniture ads. Giants’ ad made the furniture sounded old and out of style. BK’s ad made the furniture sounded cold and weird. None of them make me feel like the kind of furniture I want. I think besides trendy and memory, furniture is supposed to be comfortable, none of the ads sounded comfortable to me.

  10. 110
    Senju72 Says:

    Just watched ep 12. And this drama still reminds me of Fashion King. She likes the poor guy but keeps asking the rich one for favors.

  11. 111
    awesome micaela Says:

    Hello everyone. Please tell me, should I watch this show?

  12. 112
    rei Says:

    @awesome micaela

    We cannot decide for you. You will have to decide for yourself.

  13. 113
    LoveKDFvr Says:

    @awesome micaela…pls go ahead & watch. Who knows you might find it different. No harm in trying right :-).

  14. 114
    amy Says:

    I gave up watching this drama after watching 3 episodes. The main actor is not to my liking, I just gave it a try because I thought Han Chae Young and Jo Hyun Jae will have a good role but i ended up being disappointed. The main actor and the actress are not suppose to be on a lead role.

  15. 115
    baby tae Says:

    huhu, for me….

    I’m sad to find out that its the last episode next week…wish it would be a 24 episode series.. (@_@)

    Well, I really enjoy watching this drama…its very refreshing…all the ads were socially relevant addressing issues that we hardly think about….

  16. 116
    awesome micaela Says:

    @rei and @lovekdfvr : I suppose so. That’s the most logical answer. Did you guys enjoy it though?

  17. 117
    Sinopsis Drama Korea Advertising Genius Lee Tae Baek Episode 4Korea drama | Korea drama Says:

    […] http://www.koreandrama.org […]

  18. 118
    LoveKDFvr Says:

    @awesome micaela
    I do enjoy watching this drama and many others KD drama too. The truth is I don’t care what others tend to comment even though they may be right. I always believe that each drama has its own masterpiece. The fact that “nothing one is perfect” justify everything……after all this is just a forum right.
    Hope you will sit tight and enjoy them as it is 🙂

  19. 119
    mml Says:

    I watch this drama, although i’m not familiar with the name of the leading actors and actresses .

    Not so comedy ,but, some warm friendly cheerful scenes in certain episodes and especially when they were singing trying to be cute…..

    Anyway i do enjoy watching this drama.

  20. 120
    Ahjussi2012 Says:

    “Whatever the mind of man can conceive & believe, it can achieve. Thoughts are things! And powerful things at that, when mixed with definiteness of purpose, & burning desire, can be translated into riches.” – Napoleon Hill

    I finally got 2 view eps. 13 & 14. Again, the drama attempted to raise our social consciousness, this time with the environmental issue & the havoc we are wreaking on our planet. (Good ad campaign.) However, I experienced a true sense of boredom and disappointment at the predictability of the storyline. Just want to see if the writer will end it with BJY agreeing to marry EK to appease her stricken father, but in the end, when all is said & done, she’ll end up with LTB. Or will BYJ leave for America for a few years & upon her return, LTB will be a rich & successful ad man, with the 2 of them reconnecting & living happily ever after. (Yawn)

    Anyway, as my last entry for this thread, I wish everyone happiness, health, love, & success. Its been fun participating & reading your comments in return. Enjoy the last 2 eps. Peace.

  21. 121
    Ahjussi2012 Says:

    @Micc – #109

    Thanks 4 your honest response. I agree that comfort is the name of the game. Since I have eclectic taste, comfort must rule the day. See U in another thread. Chow!

  22. 122
    Kdrama_fan Says:

    This drama does not make any sense at all. There is no real tension nor serious romance. The plot is simply dull. The title of the drama contains ‘genius’, but why? Characters are not convincing at all. No wonder why the rating is so low.

  23. 123
    syrena Says:

    I’m watching this drama for one reason alone – great to see Hyun Jae back on dramaland.

    Any ideas on who he will end up with? I hope it’s the young executive.

  24. 124
    Micc Says:

    To me, so many things wrong with this drama. Under-utilizing the two veteran actor/actress is one, no climax is two….I can go on and on. But this is not the first bad kdrama and it will not be the last. At least it has a nice ost.


    Yes, see you in other threads!

  25. 125
    Ponunae Says:

    @Micc, Sarah, Vic, Senju72, kdrama_fan

    Agree with what Micc, Sarah, Viv, Senju72, kdrama_fan said. Main actor is not attractive. Any other actors can act in his role. I think he becomes an actor because his father is a director. I am watching this drama because only KBS2 is available in my place.

  26. 126
    awesome micaela Says:

    Well, I ended up watching this show and to be honest, it’s a typical K-drama. Probably 8-10 months ago, I’d have been ‘oh wow, this drama is good!’ but I’ve watched a lot of good dramas in the last few months so this drama had not much charm to be honest. Sure, there were nice funny moment, some typical warm-hearted moments (like ALL k-dramas *roll eyes*) and the inclusion of Hassan surely added to the dynamic consistency of this show (not to mention, Ma Yi Chan was especially nice to look at!!!) but otherwise, there wasn’t even a kissing scene, the last scene was extremely EXTREMELY stupid and we’re left hanging with the fates of Jo Hyun Jae and Han Chae Young. I mean, we know what’s their next plan but after that, are they gonna end up together of or what? And, to be honest, not much chemistry between any of the characters. Other than that, I enjoyed a few of the ads that were made (Mt. Everest was a nice one 😀 ). You can basically fast-forward half of this drama if you know at what points to do so. This is my review on it.

  27. 127
    hanniekyu Says:

    I wanna see this kdrama to see Hyun Jae (after 49days) and SunHwa (always love her, even more on WGM), but after I see the ratings and read some of the comments, feels like my spirit has gone…

  28. 128
    baby tae Says:


    don’t b judgemental.. i watch this show coz read a comment from this side :


    he~ i this show give me spirit 2 never lose hope.. he~ (^___^)v

  29. 129
    Elizabeth D. Mary Says:

    This drama is so boring…

  30. 130
    Matt Says:

    omg. bad. At the beginning, I was like “this has real potential” blah blah blah, and the first 5 episodes are okay really (I’ll give you that KBS). Afterwards, downhill and at episode 10, unwatchable. really. I’m simply watching this to the end is cause I’ve seen too much of it to actually give up, and it is shown on TV too. The plot is just not interesting and the characters are just not well developed enough.

    If I was a television, I would’ve axed this drama ages ago, and especially with the low ratings. Not even reaching 5% in half the episodes..


  31. 131
    Matt Says:

    @Admin, what does (<) mean for the ratings? Eg) (<8.0) ???

    (@Matt from admin: Somtimes the ratings only provided for drama from ranking 1st to 20th. In this case, we won’t have the actual ratings of that drama if the drama ranking less than 20th, but we just know it less than the episode rating for drama on ranking 20th)

  32. 132
    Hanako Says:

    To me it was one of the best drama I watched besides That winter the wind blows and Incarnation of Money. It is something different, with the determination of Lee TB and with the support of Ji Yoon. Ji Yoon’s father had destroyed many families because of being rich and a man with power. Rich people loves power same as today’s people. Rich people will never care for the less fortunate as they have the power and can do anything to destroy. It is the same as the political world of today and this drama is a good example. Poor people always need to sacrifice and bear the burden all the way .Lee TB , real good actor and fit as LTB in this drama and Ji Yoon were equally good with her determination to be independent because of her dad.This drama and should win an award for the story written as well as these two characters…Cheers!!!

  33. 133
    jedi Says:

    I understand why the rating so low. The plot was boring and the pace so slowly, no cliffhanger at each the end episodes. Potential story but not with good execution. No chemistry, just hmm…. sweet…. I feel PHS & JHJ more have the chemistry than her with JG

    I don’t know for other people, I feel JG to overacting in this drama.

    Loved PHS acting, it’s too bad, her first lead role not get much high rating.

  34. 134
    maest1212 Says:

    Just finished watching this Drama : it is one of the Best Korean Drama amongst other Best … @Hanako, excellent description! I am with you.

    Once Ma Jin Ga said that collaborated adv of Lee TB and Baek Ji Yoon has been sourcing from being HONEST in their HARD WORKS, or it could be called : Genius! Their spirits of never giving up their passions to making advertisement that unconsciously will touch people’s hearts is so inspiring …

    The leading actors are acting naturally; and fit for their characters. Love the smiles that Baek Ji Yoon spread for Lee Tae Baek : a combination of purely honest, shy but showing her full admiration … Respect to each other is so thick between both of them that I understand then if there is no ‘usual kissing scene K-drama typical’ … besides, love the way Lee Tae Baek is so happy only by stolen cheek kissing from Baek Ji Yoon.

    Frequent togetherness of the casts is very thickly felt in the making of this drama …

  35. 135
    adhe airashii Says:

    how about this drama ??. good or bad ??

  36. 136
    Igor Sanches Says:

    Guys Kwak Hee Sung working on his album with the band E.D.E.N. 7/24 they’re going to release. Here is 30 s of the music: https://www.youtube.com/watch?v=uVXqwRKJ9WY Don’t forget they japan website http://www.eden-japan.jp/ Let’s suport them!!

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