Advertising Genius Lee Tae Baek



Title: 광고천재 이태백 / Advertising Genius Lee Tae Baek
Chinese Title: 廣告天才李太柏
Genre: Romance, Comedy
Episodes: 16
Broadcast network: KBS2
Broadcast period: 2013-Feb-04 to 2013-March-26
Air time: Monday & Tuesday 21:55


This is a drama about the lives and love of people working in the advertisement industry.

Lee Tae Bak (Jin Goo) plays a young guy who only finished in high school diploma but extremely talent in drawing. He comes up to Seoul from the countryside and starts out as the hardworking young guy who hands out ads in the street by wearing those sandwich boards. He then eventually overcome all difficulties and succeed in the advertising world. Meanwhile, Baek Ji Yoon (Park Ha Sun) will plays his primary love interest.

Go Ae Ri (Han Chae Young) plays a confident and sexy Executive in a advertising company. In order to achieve her dream, she throws away her past and her love. Eddie Kang (Jo Hyun Jae) will plays a cool-headed advertising executive. He’s described as an elite who has swept many medals at international advertising contests and He’s also a strategist who has the power to overcome obstacles.


Main Cast

Jin Goo as Lee Tae Baek
Park Ha Sun as Baek Ji Yoon
Jo Hyun Jae as Eddie Kang
Han Chae Young as Go Ae Ri
– Lee Sae Rom as Ah Ri (young)

GRC people

Go Chang Suk as Ma Jin Ga
Kwak Hee Sung as Ma Yi Cha
Dal Shabet’s Ah Young as Gong Sun Hye
Bang Dae Han (방대한) as Hat San

Geum San AD people

Choi Jung Woo as Kang Han Chul
Hong Ji Min as Lee Eun Hee
Shin Seung Hwan as Shin Dong Hoon
Lee Jung Gil as Kim Jong Wook
Yang Hee Yoon as Jang Min Ah
Lee Hae Young as Hwang Jun Moo

Tae Baek’s family

Han Sun Hwa as Lee So Ran
Jung Young Sook as Ji Kwan Soon

Ji Yoon’s family

Bang Eun Hee as Won Mi Ok
Jang Yong as Chairman Baek


Yoo In Young as Han Byul
Lee Dae Ro as President Nam
Lee Dae Yeon as President Choi


Kang Sung Jin as Ahn Jin Wook
Sol Bi as Hwang Ye Ri
Wang Suk Hyun as Kim Ha Rang
Shim Hyung Tak as CEO Ahn

Production Credits

Production Company: Raimong Raein
Directors: Park Ki Ho, Lee So Yun
Screenwriters: Seol Joon Suk, Lee Jae Ha, Lee Yoon Jong

Episode Ratings

    Nationwide Seoul Nationwide Seoul
2013-02-04 1 5.2 5.0 4.3 4.3
2013-02-05 2 5.1 4.6 4.4 5.0
2013-02-11 3 4.8 5.3 4.4 (<9.5)
2013-02-12 4 5.3 5.6 4.4 (<8.9)
2013-02-18 5 5.3 6.4 4.4 (<8.8)
2013-02-19 6 5.4 6.3 3.9 (<8.1)
2013-02-25 7 4.1 (<9.9) 4.3 (<9.4)
2013-02-26 8 4.4 (<8.0) 4.0 (<8.7)
2013-03-04 9 3.9 (<8.4) 3.5 (<9.1)
2013-03-05 10 4.0 (<8.1) 4.2 (<8.3)
2013-03-11 11 4.4 (<8.6) 3.5 (<9.0)
2013-03-12 12 4.1 (<8.2) 3.5 (<8.1)
2013-03-18 13 3.9 4.1 4.1 (<8.5)
2013-03-19 14 4.0 4.3 3.7 (<8.4)
2013-03-25 15 3.8 (<8.6) 3.6 (<9.2)
2013-03-26 16 5.5 (<6.8) 6.3 (<8.8)

Sources: TNmS Media Korea & AGB Nielsen Korea

*** Different between TNmS Media Korea & AGB Nielson – Here


This drama is based on the true story of Lee Jae Suk, an advertiser who has taken over many international advertisement festivals.


Related Photo

(Other Photo From Official Site)

Official Site

Interview with the cast


Watch Online in

136 Responses to “Advertising Genius Lee Tae Baek”

Pages: [1] 2 3 4 56 »

  1. 1
    emerald Says:

    han chae young and jo hyun jae is working again together… love them both in only you… looking forward in this drama… i think its a great drama…

  2. 2
    panang Says:

    i no know what this about? is this good? i think is boring. i no watch this drama. stupid drama.

  3. 3
    taraLuvJJ Says:

    jo hyun jae….!!!!! aka han kang in 49 days is back in kdramaland.. even better he’s working together again with han chae young..yes love both of them… can’t wait this drama to be airing..

  4. 4
    Thara Says:

    Can’t wait to see Jo Hyun Jae and Han Chae Young acting together again. I am so much into their wonderful chemistry in Only You :)

  5. 5
    Bilas Says:

    LOL@Panang…. The shows not even out yet how do you know it’s stupid and boring??

  6. 6
    park jun hee Says:

    seem like interesting…

  7. 7
    Micc Says:

    Wow, Han Chae Young is the second lead and Park Ha Sun is the first lead? Park Ha Sun sure has a lot of exposures lately, Tone Deaf Clinic and all.

  8. 8
    CUTIE Says:

    I can’ believed that Han Chae Young and Jo Hyun Jae plays second lead on this film . They are so cute and famous more Park Ha Sun and Jin Goo ..
    Like han chae yong and jo hyun jae’s acting & in only u,pretty and handsome .. heehee

  9. 9
    Amethyst Says:

    Wow Han Chae Young and Jo Hyun Jae again 2nd time around I love their former drama “Only You”

    By the way who are the other 2 lead…..very unfamiliar names but they seem to be front of this drama

  10. 10
    awesome micaela Says:

    this sounds interesting. I’m DEFINITELY watching it.

  11. 11
    park jun hee Says:

    i will watch…..!!! :)

  12. 12
    bblve07 Says:

    oh my, reunion of only you.?

  13. 13
    bblve07 Says:

    oh my, reunion of only you.?
    I miss them BOTH

  14. 14
    Suin Says:

    Actually, I know that it doesn’t matter if the star become 2nd lead character as long as the drama is interesting and have good script for the actor and actress to show their talent and skill well enough in acting. But, Jo Hyun Jae and Han Chae Young are good. I mean, they are the best! Why they be the 2nd leading characters in this drama. It shocked me!!! In fact, I admire them, respect them. They perceived themselves as actor and actress and their profession, not the star. It kind of hard for the supposedly main character to accept 2nd leading position. Try to ask Lee Byung Hun, Song Hye Gyo (I like her) or Song Seung Hun (I like him) to act as 2nd leading…hmm..

  15. 15
    rhovie Says:

    opss!!gonna be waiting for this…seems to be fun!!!i love this kind of dramas and the cast as well..

  16. 16
    diah Says:

    cant wait…..I will watch this drama love them together :)

  17. 17
    Kurayuzaki666 Says:

    Han Chae Young and Jo Hyun Jae on the 2nd lead roles? Is this a JOKE?!

  18. 18
    jea92 Says:

    Ouwww Jo Hyun Jae oppa is BACK ! ㅋㅋㅋ Love him since he’s working with song hye kyo !!!! Fighting ! I will watch this drama for sure !!!

  19. 19
    asiandaddict Says:

    You’re right, reunion of ONLY YOU main leads but they seem to be the 2nd leads in this drama. I know Park Ha Sun is now a famous actress after playing Queen In-hyun in 2009 drama Dong Yi but the main lead actor is unfamiliar to me. HAN CHAE YOUNG and JO HYUN JAE were included in my first korean favorite stars way back their team-up in ONLY YOU. the two had been a leading stars on their previous dramas, why make it a second lead now?

  20. 20
    asiandaddict Says:

    oops! Dong Yi is 2010 drama, not 2009.

  21. 21
    Ttuk Says:

    Mmm.. synopsis is neither here nor there. Four people well suited to their occupations is so-so on my “interest” meter.

    Soooo.. I’m only watching because the cast is interesting. No thanks to the spiel.

  22. 22
    Ttuk Says:

    #20 Park Ha Sun was also in High Kick: Revenge of the Short Legged. Adorable, as were the rest of the cast.

  23. 23
    park jun hee Says:

    omwoooo…. cant wait….. well btw, i like the soundtrack in the trailer abobe….
    maybe if i have much time i will watch it… ^^

  24. 24
    kawthar Says:

    i realy love Han Chae Young and Jo Hyun Jae but iam very sad becaus they are not main actors

  25. 25
    kawthar Says:

    iwill not satrt it until the tenth ep be in the internet or i will be so exited

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